SAP

Establishment of a team of 40 employees at 5 locations to ensure coverage of 9 markets and more than 18 languages.

The qualification of existing contact and address data, both by telephone and through web research, is the core element here.

We handle inbound communication as a follow-up to web registrations for digital campaigns and after events. In addition, as generalists for all SAP solution areas, we work on dedicated outbound campaigns that are set up and processed individually for the various international markets.

Not only do we generate leads for SAP, we also transfer the potential customer directly to Sales in a personal telephone call, as a three-way conference, so to speak. This ensures a smooth handover from marketing to sales (called the Warm Lead Handover Process).

We work in the SAP environment, with the SAP CRM systems and therefore offer complete transparency of our work. As soon as a lead is accepted by us, it appears as a sales opportunity in the system and can be further generated by Sales.
Processes and reporting correspond to those of an internal SAP employee. We mainly support mid-market companies, but also have dedicated teams for large enterprises.